This will vary based on your immediate goals and objectives, as well as the price point of what you are selling.

We typically recommend spending 2X your KPI before determining a winner.

However, many of our ads will not need that amount of spend. In a lot of cases, you should immediately see a drop in CPLs, CPCs, and / or an increase in CTRs.

If you have a specific question, click "Get in Touch" below to send us a message.